ICICLE GEORGE V
35 AVENUE GEORGE V, PARIS
The store layout consist of an open showroom and an alcove on each floor. Design of the alcove is inspired by the vertial and hierarchical style of traditional Chinese wood architecture. The alcove on the first floor uses natural oak to create a down-to-earth and warm experience.
The alcove on menswear level uses enamel, where the blue-and-white color scheme is inspired by Chinese porcelain. Geometrical furniture covered with lacquered leather further creates a futuristic contemporary style.
The cultural bookstore on the fourth floor uses walnut to create a serene reading space. 500 hundred carefully selected books cover culture, fashion and art. The gallery space showcases handmade ceramics by renowned Japanese potters, bringing the best of Eastern material culture to the most fashionable district of Paris.