FAUBOURG SAINT-HONORÉ

On February 22nd 2022, ICICLE inaugurated a sleek new boutique at 50 Rue du Faubourg Saint-Honoré in the 8th arrondissement, Paris. This opening in one of the world’s most luxurious shopping districts marks its second address in the French capital and in Europe. 

In keeping with the ICICLE philosophy, the new Right Bank store was conceived mindfully: a contemporary, minimal aesthetic conveys the brand’s ethos of consuming consciously and better. Noble, natural, and responsibly sourced materials take pride of place within a simple, streamlined concept evoking timelessness and harmony. 

Like ICICLE’s flagship store on the Avenue George V, this 226 square-meter boutique was designed by the renowned Belgian architect Bernard Dubois, who approached the project as a seamless continuation of the original address. Architectural treatments and materials tell a story of East meeting West, with graceful curves and spare lines offering subtle plays of contrast and texture accentuated by touches of brushed bronze and lacquered woodwork. 

A sense of openness greets the visitor, with soaring volumes and, at the store’s center, a monumental staircase that flows organically from the ground floor to two upper levels. Paloma limestone flooring, architectural details and tonal wall and ceiling treatments reinforce chromatic continuity and a sense of unity. Respectively, the display are presented in an intuitive, organically designed layout, creating a serene showcase for ICICLE ready-to-wear and accessories for women and men.