Since 2017, ICICLE started to develop full-concept flagship stores where the collections are presented together with products from collaborating brands. To curate a new shopping experience for the contemporary urbanites, our flagship stores encompass cultural and lifestyle spaces such as bookstores and cafés.
ICICLE SPACE, embodying a modern-urban lifestyle aesthetic, showcases ICICLE’s brand concept of “MADE IN EARTH”. Totalling 3600 square meters over two floors, the first floor hosts ICICLE’s full-line flagship store and SILEX RESTAURANT, whereas the second floor offers new experiences, through our ICICLE GALLERY, ICICLE BOOKS, SERVICE CENTER and ACTIVITY SPACE.
A 2-story space of 800 square meters in Shimao Plaza – Shanghai presents womenswear, menswear, accessories, the Atelier Collection, lifestyle products and collaborations. The façade is designed by renowned German architecture company gmp, using nearly 800 handmade porcelain tubes to create a combination of precision and natural subtlety playing with the porcelain distortion that occurs during the firing.
The Deji Plaza Flagship in Nanjing was the first ICICLE flagship store and also the first project designed by Louis Vuitton's former Director of Architecture David McNulty after he joined ICICLE. It covers an area of nearly a thousand square meters in which the full range of ICICLE products are available, including menswear, womenswear, accessories and the Atelier Collection.
BEIJING NEW ORIENTAL
The New Oriental Plaza Flagship in Beijing is a 900-square-meter composite store merging fashion, books and lifestyle. As an ICICLE flagship, it presents the full range of ICICLE products as well as the Belgian linen home textile brand LIBECO.