ICICLE's Philosophy

SPRING/SUMMER 2025

SPRING/SUMMER 2025

Flagship George V in Paris

AUTUMN/WINTER 2024

WE ARE ICICLE

我们即之禾

Rather than immersing ourselves in deep creativity,The shooting of the Spring/Summer 2024 Corporate Campaign is more like a return of body and soul,Back to the essence, back to the most simple and carefree realm.

  • Aw24 Icicle Campaign 16 9 No Logo Mr 1

In the new season fashion proposals created by ICICLE,A community of genuine and vibrant real people

Find their beloved everyday attire.

Then together, they step into nature,Feeling it, and expressing it in return.

  • Aw24 Icicle Campaign 16 9 No Logo Mr 2

Taking a rest on a patch of grass,Or standing amidst tranquil wilderness.

Discarding all constraints and preconceptions,Let communication happens in this picturesque setting.

  • Aw24 Icicle Campaign 16 9 No Logo Lr 3

Fine art photographer Justine Kurland

Follows the natural breath and spontaneous mindstate,Presses the shutter, capturing the most authentic and moving instants.