SPRING/SUMMER 2025

WE ARE ICICLE

我们即之禾

Navigating the stone forests, traversing the rugged terrain,

we arrive at this idyllic haven, left untouched by the world.

— The verdant hills grow towards the light, with idle cattle and wild horses roaming free.

All things flow and find their place, returning to their essence.

 

We thought we had journeyed far enough,

Only to discover upon arrival that we were never truly distant.

Gentle mountain breezes caress the fabrics,

Green meadows reflect upon our attire,

We move through the world as if returning home.

  • Ss25 Icicle Campaign 16 9 Nologo Mr 2

Sometimes we quietly contemplate a corner of the landscape, where all thrive in harmony,

Sometimes we gaze upon distant hills, freely galloping,

Like herds of horses, like flocks of birds,

Following the contours of the mountains, we find our way back to our hearts.

  • Ss25 Icicle Campaign 16 9 Nologo Mr 1

We grow amidst the city,

Either steadfast or fluid,

Much like the will of the mountains, the lightness of clouds,

Despite different paths, we become the traces of nature.

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Once again,

We meet nature as expected,

And with our lenses, we capture all these moments to remember.